About six months ago, the KarateMart company sat down as a whole and began discussing the direction we wanted to take the company. While we have worked extremely hard over the past 30 years to build a wonderful company, we knew it was time to make some changes that would help us to grow into a more mature business.

We began by making a list of some of the things that made us popular with our loyal customers, like our quality products, low prices, and strong product knowledge. After listing our strengths, we started brainstorming our weaknesses. Among them, our most serious shortcomings were our outdated website, limited knowledge of the internet, and an antiquated logistics system that made our shipping process slower than it could be. It very quickly became apparent that if we were going to be able to move in the direction we wanted, we were going to have to bring in some new talent.