Recently, KarateMart.com began carrying some new lines of high quality Jiu Jitsu uniforms. We had always carried Judo uniforms in the past, but had never really considered carrying Jiu Jitsu gi because they are so similar and we didn't get many requests for them. Since adding them to KarateMart.com, one of the most common questions our customer service team answers is "What is the difference between a Jiu Jitsu uniform and a Judo Gi?". So, I figured this would be a great topic to discuss on our blog.
We began by making a list of some of the things that made us popular with our loyal customers, like our quality products, low prices, and strong product knowledge. After listing our strengths, we started brainstorming our weaknesses. Among them, our most serious shortcomings were our outdated website, limited knowledge of the internet, and an antiquated logistics system that made our shipping process slower than it could be. It very quickly became apparent that if we were going to be able to move in the direction we wanted, we were going to have to bring in some new talent.